{"id":4718,"date":"2025-07-10T14:53:39","date_gmt":"2025-07-10T17:53:39","guid":{"rendered":"https:\/\/crusoe.com.br\/variedades\/?p=4718"},"modified":"2025-07-10T14:53:41","modified_gmt":"2025-07-10T17:53:41","slug":"rival-do-ifood-volta-a-operar-em-sao-paulo-com-entrega-gratis","status":"publish","type":"post","link":"https:\/\/crusoe.audiencelabs.com.br\/rival-do-ifood-volta-a-operar-em-sao-paulo-com-entrega-gratis\/","title":{"rendered":"Rival do iFood volta a operar em S\u00e3o Paulo com entrega gr\u00e1tis"},"content":{"rendered":"\n<p>A plataforma de delivery 99Food ir\u00e1 retomar suas opera\u00e7\u00f5es em S\u00e3o Paulo no in\u00edcio de agosto de 2025. Como uma rival do iFood, \u00e9 da empresa mobilidade 99.<\/p>\n\n\n\n<p>Logo ap\u00f3s ter interrompido em janeiro de 2023, o retorno 99Food busca expans\u00e3o. Tendo a meta de alcan\u00e7ar mais de 100 cidades at\u00e9 2026 pelo menos, quer a isen\u00e7\u00e3o de taxas para restaurantes e ganhos m\u00ednimos para entregadores.<\/p>\n\n\n\n<p>Em um mercado dominado pela rival iFood, al\u00e9m da Rappi, 99Food foi relan\u00e7ada em Goi\u00e2nia ainda em junho. Testando o novo modelo de opera\u00e7\u00e3o, promete remunera\u00e7\u00e3o estipulada para aqueles que fizerem ao menos 20 entregas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Retomada inclui incentivos<\/strong><\/h2>\n\n\n\n<p>Entre os servi\u00e7os, cinco precisam ser de comida para valer o ganho do transporte. Pre\u00e7os baixos v\u00e3o ser um atrativo para os consumidores, mesmo sem fazer a divulga\u00e7\u00e3o de comparativos com a rival. Atraindo parceiros, usu\u00e1rios ir\u00e3o para uma base s\u00f3lida de crescimento na 99Food.<\/p>\n\n\n\n<p>A retomada ter\u00e1 o apoio da Abrasel (Associa\u00e7\u00e3o Brasileira de Bares e Restaurantes), atuando na capacita\u00e7\u00e3o de empreendedores, fazendo o levantamento de dados e promo\u00e7\u00f5es pr\u00e1ticas. Valorizando o entregador, a 99Food quer se diversificar no mercado onde se tem uma grande concorr\u00eancia.<\/p>\n\n\n\n<p>Dependendo da ades\u00e3o dos restaurantes, a nova fase da 99Food tamb\u00e9m passar\u00e1 pelos consumidores e entregadores. Querendo se evidenciar, a viabilidade financeira do modelo desafia, mas pensa em ultrapassar a rival. A 99Food quer conquistar quem prepara, quem faz o trajeto e quem consome.<\/p>\n\n\n\n<p>Refor\u00e7ando a alian\u00e7a com a Abrasel, pr\u00e1ticas sustent\u00e1veis tamb\u00e9m ser\u00e3o vistas. Ampliando as possibilidades de pequenos neg\u00f3cios, a 99Food precisar\u00e1 dar mais visibilidade para o papel dos trabalhadores que atuam com entregas pelas ruas. Tendo aceita\u00e7\u00e3o de todas as pontas da cadeia, o movimento ser\u00e1 ousado.<\/p>\n\n\n\n<p>Ao tentar romper a hegemonia de sua rival e de outras concorrentes, a 99Food pode se firmar como uma alternativa vi\u00e1vel no mercado. Com desafio grande pela frente, tem potencial para impactar positivamente. O que resta \u00e9 observar como o p\u00fablico responder\u00e1 a essa nova proposta.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buscando espa\u00e7o, a 99Food retomar\u00e1 suas atividades em S\u00e3o Paulo.<\/p>\n","protected":false},"author":8,"featured_media":4725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rival do iFood volta a operar em S\u00e3o Paulo com entrega gr\u00e1tis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crusoe.audiencelabs.com.br\/rival-do-ifood-volta-a-operar-em-sao-paulo-com-entrega-gratis\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rival do iFood volta a operar em S\u00e3o Paulo com entrega gr\u00e1tis\" \/>\n<meta property=\"og:description\" content=\"Buscando espa\u00e7o, a 99Food retomar\u00e1 suas atividades em S\u00e3o Paulo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crusoe.audiencelabs.com.br\/rival-do-ifood-volta-a-operar-em-sao-paulo-com-entrega-gratis\/\" \/>\n<meta property=\"og:site_name\" content=\"Variedades - 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