{"id":3449,"date":"2025-07-05T13:45:00","date_gmt":"2025-07-05T16:45:00","guid":{"rendered":"https:\/\/crusoe.com.br\/variedades\/?p=3449"},"modified":"2025-07-01T16:26:32","modified_gmt":"2025-07-01T19:26:32","slug":"quando-vai-ser-a-black-friday-2025","status":"publish","type":"post","link":"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/","title":{"rendered":"Quando vai ser a Black Friday 2025?"},"content":{"rendered":"\n<p>A<strong> Black Friday<\/strong>, vem alterando significativamente o panorama do consumo no Brasil. Desde 2010, quando foi realizada pela primeira vez no pa\u00eds, o evento tem atra\u00eddo varejistas e consumidores, tornando-se um term\u00f4metro importante para a economia.\u00a0<\/p>\n\n\n\n<p>A edi\u00e7\u00e3o de 2023 viu as vendas atingirem R$ 5,23 bilh\u00f5es, destacando o peso crescente da data no calend\u00e1rio comercial brasileiro. Para este ano, a previs\u00e3o \u00e9 que o evento aconte\u00e7a no dia 28 de novembro, \u00faltima sexta-feira do m\u00eas.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Import\u00e2ncia e crescimento da Black Friday no Brasil<\/h2>\n\n\n\n<p>Inicialmente focada no ambiente online, a Black Friday rapidamente se expandiu para o varejo f\u00edsico. O evento de 2024 trouxe um crescimento de 10,5% em rela\u00e7\u00e3o ao ano anterior, com transa\u00e7\u00f5es online atingindo R$ 9,3 bilh\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Esse aumento n\u00e3o apenas ilustra o apetite dos consumidores por descontos, mas tamb\u00e9m a efic\u00e1cia das estrat\u00e9gias de venda adotadas pelas empresas.<\/p>\n\n\n\n<p>A participa\u00e7\u00e3o do Pix destaca a adapta\u00e7\u00e3o dos consumidores brasileiros a novas formas de pagamento, impulsionando ainda mais as compras durante este per\u00edodo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os desafios encontrados pelos varejistas<\/h2>\n\n\n\n<p>Embora bem-sucedida, a Black Friday tamb\u00e9m apresenta desafios, exigindo planejamento cuidadoso das empresas.&nbsp;<\/p>\n\n\n\n<p>Problemas com sistemas de gest\u00e3o de vendas e a log\u00edstica de entrega se tornam cr\u00edticos devido ao aumento na demanda. As estrat\u00e9gias <em>omnichannel<\/em>, que integram as vendas online e f\u00edsicas, s\u00e3o fundamentais para superar esses obst\u00e1culos e garantir a satisfa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<p>Al\u00e9m disso, lidar com fraudes e promo\u00e7\u00f5es enganosas \u00e9 essencial. O fortalecimento da confian\u00e7a dos consumidores depende de a\u00e7\u00f5es efetivas para evitar problemas recorrentes em edi\u00e7\u00f5es passadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto econ\u00f4mico e expectativas para 2025<\/h2>\n\n\n\n<p>A Black Friday \u00e9 mais do que um evento comercial; \u00e9 tamb\u00e9m um indicador da confian\u00e7a dos consumidores e da recupera\u00e7\u00e3o econ\u00f4mica.&nbsp;<\/p>\n\n\n\n<p>Com o evento de 2025 se aproximando, varejistas e consumidores se preparam para aproveitar as oportunidades e enfrentar os desafios que a data traz. Os investimentos em tecnologia, como melhorias nos processos log\u00edsticos e nos sistemas de pagamento, continuam a ser priorit\u00e1rios.\u00a0<\/p>\n\n\n\n<p>A expectativa \u00e9 de que a Black Friday deste ano n\u00e3o apenas mantenha o ritmo de crescimento observado, mas tamb\u00e9m introduza inova\u00e7\u00f5es no mercado varejista.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday, vem alterando significativamente o panorama do consumo no Brasil. Desde 2010, quando foi realizada pela primeira vez no pa\u00eds, o evento tem atra\u00eddo varejistas e consumidores, tornando-se um term\u00f4metro importante para a economia.\u00a0 A edi\u00e7\u00e3o de 2023 viu as vendas atingirem R$ 5,23 bilh\u00f5es, destacando o peso crescente da data no calend\u00e1rio [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[1],"tags":[701,1050],"class_list":["post-3449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geral","tag-701","tag-black-friday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quando vai ser a Black Friday 2025?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quando vai ser a Black Friday 2025?\" \/>\n<meta property=\"og:description\" content=\"A Black Friday, vem alterando significativamente o panorama do consumo no Brasil. Desde 2010, quando foi realizada pela primeira vez no pa\u00eds, o evento tem atra\u00eddo varejistas e consumidores, tornando-se um term\u00f4metro importante para a economia.\u00a0 A edi\u00e7\u00e3o de 2023 viu as vendas atingirem R$ 5,23 bilh\u00f5es, destacando o peso crescente da data no calend\u00e1rio [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Variedades - Cruso\u00e9\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-05T16:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.crusoe.com.br\/uploads\/2025\/07\/pexels-max-fischer-5869620-scaled-e1751397932512.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"1165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milena Armando\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milena Armando\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/\",\"url\":\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/\",\"name\":\"Quando vai ser a Black Friday 2025?\",\"isPartOf\":{\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.crusoe.com.br\/uploads\/2025\/07\/pexels-max-fischer-5869620-scaled-e1751397932512.jpg\",\"datePublished\":\"2025-07-05T16:45:00+00:00\",\"author\":{\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/#\/schema\/person\/f87f73cfe89e5360de2c006bd4bd6a74\"},\"breadcrumb\":{\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/#primaryimage\",\"url\":\"https:\/\/cdn.crusoe.com.br\/uploads\/2025\/07\/pexels-max-fischer-5869620-scaled-e1751397932512.jpg\",\"contentUrl\":\"https:\/\/cdn.crusoe.com.br\/uploads\/2025\/07\/pexels-max-fischer-5869620-scaled-e1751397932512.jpg\",\"width\":1707,\"height\":1165,\"caption\":\"Foto: Max Fischer\/Pexels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/quando-vai-ser-a-black-friday-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/crusoe.audiencelabs.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quando vai ser a Black Friday 2025?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/crusoe.audiencelabs.com.br\/#website\",\"url\":\"https:\/\/crusoe.audiencelabs.com.br\/\",\"name\":\"Variedades - 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